Take Time To Do The Job Right!

Take Time To Do The Job Right!My granddaughter is a card maker. At the tender age of 5, she has decided that every person on the planet must have a card she created so they can live a full and happy life. Her cards are her own creation (she steals my printer paper) and colors her line art in with brilliant purples and pinks.

What can I say, the child loves pink!

This process always includes a signature “I love you, Elizabeth” and a heart on the back of the card, colored pink.

Her signature brand is effective and has purpose. She wants the world to know how much she loves each and every person on the planet. Every. Single. One.

Signature Brand Statement

When Elizabeth started creating cards, they were little more than chicken scratches from a 3 year old on a folded piece of white paper. But her cards have improved. Today, her card included a stick figure family with a lot of curly hair, bright clothing and a background of sunshine, blue skies and the rocky mountains (she’s got a great comprehension of where she loves to live) and lollipop trees with pink spots she calls flowers. Turn the card over and there’s the same pink heart and Kindergarten scrawled “I love you, Elizabeth.”

It’s time for a lesson with Grandma about how to sign a signature. We will get this right, but in the meanwhile, her signature brand statement is making an impact on the homeless of Denver tomorrow, whom she plans to give a whole collection of cards she’s creating today.

Appeal to the Audience

Elizabeth has learned one important thing in this process of making cards for the masses. She’s learned that she has to create cards that appeal to the audience where she’s giving away the cards. When she takes cards to church, they often include pictures she’s drawn of crosses, of angels, of hearts and one particular card recently included a daisy she drew for the door holder at our church. She touched his heart when she handed him her card so much that he later sought out her mom to tell her how much he appreciated ‘little Elizabeth’s’ tender thoughts. On the backside, as usual, Elizabeth left her signature and the little pink heart.

She’s learned how to appeal to her audience, draw them in and captivate their hearts. For years, there will be people talking about the amazing love this little girl shares.

Fundamental Purpose

Elizabeth has never really considered that she’s marketing anything, or that there’s anything about her ‘card business’ that could be sold or make a profit, she simply loves what she does. That’s what business should be to each of us as we grow and develop our profitable, life long enterprise, we should love what we do so much that we would do it for free. And, yet, it should be profitable.

Have you found your fundamental purpose? Is there reason and value in what you do?

If you’re doing what you love to do, you’ll be accomplishing the greater goal of taking time to do the job right, because you’ll put your heart into the product you create. With each sentimental line she draws, Elizabeth sinks her heart into the card she’s creating. She knows that when she gives it away, the gift is more than just a piece of paper with some colored lines, it’s a little part of herself.

She’s learned to take the time to create cards she can appreciate herself, as well as cards that appeal to others. The big value is that her cards are kept carefully as treasured keepsakes, because there’s so much love packed inside.

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